2020年是魔幻的一年！在疫情最严峻的阶段，居家办公的需求促使人们加速思考新的办公模式与状态。线上与线下结合的办公模式既提高工作效率，也减少沟通成本，为品牌产出更多的价值，开始广为接受应用，DPD在这个特殊阶段接到了这个特别的办公设计项目邀请。

The dream start of 2020！At this hard moment of COVID-19, working from home is really required and make us think deeply and fast about a new working mode for the office. Online and offline innovative office mode have improved work efficiency, but also reduce the cost of work, communication, to produce more value for the brand, and began to be widely accepted and applied, then at this special period, DPD was invited to this special office design project.

本案位于上海青浦区，作为一个以女性为主要消费群体的线上品牌，它更倾向于能够结合新型办公模式的空间。DPD以“新型办公室”为设计思路，将“梦幻”与“现实”、“艺术”相结合，展现一个兼具时代需求与美感的梦幻空间。

This project is located in Qingpu District, Shanghai, As an online brand target audience are female, it tends to demand a brand-new office model. DPD takes "New Office Mode" as the design idea, also combines "Fantasy" and "Reality" with "Art" to show a dream space with the needs of the times and aesthetic feeling.

YEARNING · 超前未来想象

Imagination Ahead of The Future

“一个幼稚的故事，用温柔的手，把它放在童年梦想缠绕的地方，在记忆的神秘乐队里，像朝圣者枯萎的花环，在遥远的土地上采摘。”这是女孩一直都喜欢的童话故事，她憧憬向往着能在将来筑起那属于她的梦想地。

“A childish story, with a gentle hand, put it in the place of childhood, in the mysterious band of memory, like the withered wreath of pilgrims, picking in the distant land.” This is a fairy story all girls will like it, she hope the dream will come ture in the futrue.

随着线上零售的崛起，互联网办公模式和线上销售模式逐渐普遍，因应于此，办公环境亦跟随时代不断进步。DPD在设计思考上希望整个空间能区别于传统的办公室，以顺应新型趋势为思考原点，弱化传统的功能需求和工作面积，提高工作效率，通过全新的空间布局和功能传递企业调性。

With the rise of online retail, the Internet office mode and online sales mode are becoming more and more popular and also，office environment to be improved and change with this trend.

△ 具有女性形态代表的弧度，让空间更具柔美感

△ The radian represented by female body shape，makes the space softer and beautiful

整体空间以粉红色和白色为主色调，营造干净、柔和、轻盈、富有少女感的调性；结合品牌愿景为方向思考，在空间结构上采用圆形、弧形、椭圆形等较为柔软的几何图形作为穿插，配合空间的结构通透感，运用自然采光的手法，让整体的环境氛围变得更加柔和。

Pink and white as the main colors in the whole space, to create a clean, soft and light environment, through this skill to make the space full of girly style; DPD also combines the brand wish and thinking idea, used some soft geometry shapes like circle, arc and ellipse to match with the structure of space create a sense of permeability, then used of natural lighting techniques to make the overall environment has become softer.

STARTING · 打造梦想世界

Build A Dream World

业主兼品牌创始人是一位95后女孩，她梦想着生活在爱丽丝仙境般的梦之国度，但对办公空间要求具有“现实”的前瞻性，能迎合未来的办公趋势，对未来充满着向往和憧憬。

The owner and founder of the brand are a 95's girl. She dreams of living in a land of dreams like Alice in Wonderland. However, she has a "Realistic" forward-looking requirement for office space. She can cater to the future office trend and is full of yearning and longing for the future.

设计师认为，面对未来，让空间更具灵活性尤为重要。本案最终舍弃了传统的稳坐于座位、面对电脑办公的模式，以活动、线上互动、直播、线下头脑风暴、线上远程会议等代替了传统的坐班、座谈、会议等，并利用空间功能来促进品牌销售和产品的运营。

The designer believes in the future, it is particularly important to make space more flexible. In the end, the case abandoned the traditional working mode of sitting in the seat and facing to the computer, they do the activities, online activities, live broadcast, offline brainstorming and online meeting instead of the traditional working mode, also using a spatial function to promote brand sales and product operation.

弧形半开放会议室用于内部头脑风暴和线上远程会议。“半开放式”对方式作为对外输出形象和品牌内容的关联点，为办公空间的动态展示体验画龙点睛。天花上特殊设计的圆形灯饰装置呼应了设计主题，大面积柔和的灯光让环境更加舒适。

Shaped of arc semi open meeting room for internal brainstorming and online teleconference. As the connection point of an external output image and brand content, "Semi Open Pairing" mode makes the finishing point for the dynamic display experience of office space. The specially designed circular lighting device on the ceiling echoes the design theme, and the soft lighting in large area makes the environment more comfortable.

灵活的办公空间体现在任意一个区域，不会只针对一种功能需求来安排，比如超大的培训室可容纳上百人，采用多媒体功能展示为主，既可作为培训功能，还能做线上销售推广、活动策划等。

The flexible office space is reflected in any area, and it will not be arranged according to one function demand. For example, the super large training room can accommodate hundreds of people. It mainly adapts multimedia function display, which can be used as training function, as well as online sales promotion and activity planning.

△ 在大型的空间中设定多功能效果，提高空间的可利用率

△ Set multi-functional effect in a large space to improve the availability of space

整个空间的主要亮点区域（前台、弧形会议室、培训室、休闲区等）放置于左侧，基础办公需求空间放置于右侧。椭圆形半开放会议室与前台结合穿插，产生互动连接。

The main highlight areas of the whole space (front desk, arc conference room, training room, leisure area, etc.) are placed on the left side, and the basic office space is placed on the right side. The oval semi open conference room and the front desk are combined and interspersed to produce interactive connection.

如今的企业越来越重视员工对工作氛围的感受，在空间设计上需要更人性化，休闲区也成为重要的构思区域——内外兼并、满足内部需求的同时，还能作为品牌传播、线上直播、自拍打卡、活动开展以及客户休闲洽谈区。

Now most of the company will more care about employee's feeling, so the space will design more humanized, the relaxing area most important to show in this project. Merger internal and external together and also demand the external needs at the same time, also can spread the brand to the social media, online board-cast, selfies check, activities opening and customer leisure negotiation.

董事长每天参会及线上办公的时间相对较多，其办公室的设计更需要安静舒适，能让人沉静思考，风格更偏向轻盈、通透、和谐，采用简素的肌理材质和软装为空间添加质感氛围。

The chairman has many times to attend the meeting and work online every day. The design of his office needs more quiet and comfortable, which can make people think quietly. The style is lighter, transparent and harmonious. The simple texture material and soft decoration are used to add texture, atmosphere to the space.

△ 经过一天的繁琐工作，在此刻终于安静下来让身心得以放松

△ After a day of tedious work, at this moment, finally calm down, and take a deep breath

传统上，1000㎡的办公空间会安放工位100个左右，而这个项目考虑到其业务是以线上销售为主，设计上刻意减少了办公工位，只安排了30个左右。员工更多地采取手机及手提笔记本这类灵动性高的办公工具，提高工作效率。

Traditionally, there are about 100 seats in a 1000 square meter office space. Considering that its business is mainly online sales, this project deliberately reduces the number of office positions, only about 30. More flexible office tools such as mobile phones and portable laptops are adopted by employees to improve work efficiency.

△ 灵活性强的办公环境模式，采用无间隔板办公桌方便沟通，降低工作效率慢所消耗的成本

△ Flexible office environment mode, the use of the non partition desk to facilitate communication, reduce the cost of slow work efficiency

AWAKENING · 呈现极简美学

Presenting Minimalist Aesthetics

“少女打开了一道光之门，梦境初醒，恍如隔世。少女心中触动，仿佛在梦中已经寻找到她所憧憬着的梦境国度”，整个空间巧妙地运用同种色调，通过不同材料体现不同质感，粉红色艺术漆增加肌理感，绒布软包材质体现柔软，大面积留白让空间更加简洁干净。

"The young girl opened the door of light, and the dream was just like an afterlife; the girl's heart was touched, as if she had found the dream country she was looking forward to in her dream." The whole space ingeniously uses the same color, through different materials to reflect different texture. The pink art paint increases texture sense, the flannel soft bag material reflects soft, large area of negative space makes the space more concise and clean.

在空间设计上，考虑到对企业文化对外传播输出，有些区域能应用于拍照打卡，而在人流动线的设计上也是围绕着品牌传播和日常办公两种不同情况动线。

In terms of space design, considering the output of external communication of corporate culture, some areas can be used to take photos and clock in, and the design of the people flow line is also around two different situations of brand expression and daily working.

△ 人流动线图

△ Moving line diagram

未来，新型办公室还有很大的发展空间，办公空间的应用和模式也一直都在改变，设计团队更多的是对未来这一方面的挖掘和研究，让空间不再拘泥于传统模式。怎样将空间变得更加多元以及具有前瞻性，是DPD对办公空间设计的挑战和突破。

In the future, there is still a lot of room for the development of new office, and the application and mode of office space are also changing all the time. The design team is more about the mining and research on this aspect in the future, so that the space is no longer confined to the traditional mode. How to make the space more diversified and forward-looking is the challenge and breakthrough of DPD in office space design.

△ 项目平面图

△ Floor plan

项目信息

项目名称｜MOTTOES上海办公总部

项目类型｜设计 · 工程 · 软装执行一体化

设计范围｜空间设计、软装设计、灯光设计、导视设计

项目地址｜中国 · 上海青浦

室内面积｜1000㎡

设计时间｜2020 年2月

完成时间｜2020 年6月

设计总监｜林镇、Gaby Teng

设计团队｜扶艳荔、罗安琪、李梓健

工程团队｜莫自豪、黄林辉

施工团队｜杭州华昱工程有限公司 · 江爱林

主要材料｜艺术肌理漆、人造石、烤漆、绒布

软装设计｜扶艳荔、莫思敏

软装品牌｜Grado、Tom Dixon、Ekstrem、SET studio、本土创造、野兽派

项目撰稿｜龚妙君

特别鸣谢｜Grado团队、吉水灯光、塑影艺术

文稿翻译｜刘嘉欣

Project Information

PROJECT NAME｜MOTTOES Shanghai Office Headquarters

PROJECT CATEGORY｜Integration of Design - Engineering - Decorate Installation

DESIGN SCOPE｜Space Design, Decoration Design, Lighting Design, Wayfinding Design

PROJCET ADDRESS｜QINGPU,SHANGHAI · CHINA

INTERIOR AREA｜1000㎡

DESIGN TIME｜February，2020

COMPLETION TIME｜June，2020

DESIGN DERETOR｜Michael Lam, Gaby Teng

DESIGN TEAM｜Liz Fu, Eva Luo, Leo Li

ENGINEERING TEAM｜Seven Mo, Linhui Huang

CONSTRUCTION TEAM｜Huayu Engineering Company Hangzhou · Jiangailin

MAIN MATERIAL｜Art Texture Paint, Artificial Stone, Baking Paint, Flannel

DECORATION DESIGN｜Liz Fu，Simin Mo

DECORATION BRANDING｜Grado, Tom Dixon, Ekstrem, SET Studio, Bentu Design, The Beast

PROJECT WRITER｜Miu Gong

SPECIAL THANKS｜Grado Team, Jishui Lighting, Kuake Art Design

TRANSLATER | Janet Liu