品牌诉求

Brand appeal

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盛京至味是一家正宗的碳火烤肉专门店，精选安格斯冰鲜牛肉，

好碳、好肉、好料、好味道！采用明档手工现切原肉，

原汁原味，真正的冰鲜，

绝对的安格斯精选，看得见的鲜美享受。

盛京至味希望用自己的匠心服务好您的味蕾，

带来全新的体验与美食感受。

从而盛京至味也能与市场中普遍的粗放烤肉形象拉开距离，

走出自己的独特风格。

Shengjing to taste is an authentic carbon roast special store,

select Angus chilled beef, good carbon, good meat, 

good ingredients, good taste! 

The raw meat is cut by hand in Ming dynasty, 

with original taste and taste. 

It is truly chilled, with absolute Angus selection, 

and can be seen to enjoy delicious. 

Shengjing Zhiwei hopes to serve your taste buds well with its ingenuity, 

bringing you a brand new experience and gourmet feeling. 

Thus shengjing to taste and the market in the general image of extensive barbecue distance, 

out of their own unique style.

品牌演变

Brand evolution

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品牌的个性是自身卖点的提炼与升华。

“盛京”本身就是地域情怀的选择，“至味”是品质标准的达成，

冰鲜不同于冷冻，他会最大程度上保有食物的口感与营养，

在食材的选择上盛京至味有着自己的执拗与苛刻，

我们也将这一特点最大程度的转化为品牌包装的语言。

The individuality of a brand is the refinement and sublimation 

of its selling point."Shengjing" itself is a regional feelings choice, 

"to taste" is the quality standards agreed upon, 

fresh is different from the frozen ice, he would be the largest extent, 

have the taste of food and nutrition, 

on the choice of ingredients shengjing to taste have their 

own difficult and demanding,

we will also be a feature of chengdu biggest into the

language of the brand packaging.

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亮橘色是跳动的火焰，

为能量与活力代言，从原始记忆出发，

人类对碳最渴望的联想就是烤肉，御寒保暖！

辅助图形上正是选用这一语言，

采用粗旷原始的碳火图腾为主，

整体定位趋于高端和理性，

让盛京至味的理念更加的鲜活！

Bright orange is a pulsating flame, representing energy and vitality. 

From the original memory, the most desired association of human 

beings for carbon is barbecuing meat to keep warm! 

This language is exactly selected in the auxiliary graphics, 

and the rough and original carbon fire totem is adopted as 

the main part. The overall positioning tends to be high-end 

and rational, making the concept of Shengjing Zhiteng more vivid!

－

店面的整体风格掌控在极简的调调下，

逝去繁杂无用的设计，黑白灰为基础，高级感十足。

标志视觉表现上从大局构思，

硬朗富有变化的字体设计突显出“盛京至味”的大道至简，

设计直指人心，素简力透，用双手奉上一份至味烤肉。

The overall style of the storefront is controlled under the 

tone of minimalism. 

The design is too complicated and useless, based on black, 

white and grey, and full of advanced sense. 

Logo visual expression from the overall picture of the concept, 

strong and full of changes in font design highlights the

"Shengjing to taste" avenue to Jane, the design 

is directed to the people, simple force through, 

with both hands to serve a barbecue to taste.

盛京至味、无味不至

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维多曼对“盛京至味”的品牌风格贯彻到每一个细节。

从环境的视觉节奏分布到餐垫、纸巾的细节运用，

力求达到简约大气的效果。

让品质流淌在盛京至味的细节中，

赋予“盛京至味”更多的能量体验。

娓娓道出品牌精髓，一切为了品牌服务。

Vidoman to "shengjing to taste" 

the brand style to implement every detail. 

From the visual rhythm distribution of the environment 

to the detailed use of table MATS, 

paper towels, strive to achieve the effect of simple atmosphere.

Let the quality flow in the details of Shengjing Zhimeng, 

give "Shengjing Zhimeng" more energy experience. 

Speak the essence of the brand, all for the brand service.

－

从而为盛京至味带来更多的机遇与美好邂逅。

客户希望通过为品牌创建独树一帜的品牌定位，

来完成品牌华丽亮相。

从一开始就能传递出一种盛京独有的气质，

我们相信好的品牌可以准确命中靶心！

我们传递希望与梦想，

为生活添滋味，为品牌驻梦想！

Thus brings more opportunities and beautiful encounters 

for Shengjing to taste.Customers hope to create a unique 

brand positioning for the brand to complete the brand 

gorgeous appearance. From the very beginning,

it can deliver a unique quality of Shengjing. 

We believe that a good brand can hit the bull's eye!

We pass hope and dream, 

add flavor to life, dream for the brand!

盛京至味  shengjingzhiwei

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烟火人间、至品生香

见味、见心、见格局！

Fireworks, to the taste of incense

See taste, see heart, see pattern!

故事还在继续 ...

To Be Continue