“奢侈品百货商店”
‘A luxury department store’
之前,i29和De Bijenkorf就有非常充分的合作,一起开发了Room on the Roof,为艺术家在水坝广场的塔楼居住的文艺住宅,还有De Bijenkorf Utrecht的餐厅“ The Kitchen”的室内设计。
Previously i29 and De Bijenkorf collaborated on Room on the Roof, an artist in residence in the tower on the Dam Square and the interior of ‘The Kitchen’, the restaurant of De Bijenkorf Utrecht.
“揭开原始建筑的面纱”
‘unveiling the original construction’
阿姆斯特丹市中心水坝广场上的纪念性建筑是国家历史文物。对于几年来进行的重大翻新工程,英国HMKM公司制定了新的零售策略,KAAN建筑师提出了建筑愿景。出发点是揭开原始建筑的面纱,并开放立面,以增加日光和与城市的联系。
The monumental building on the Dam square in the heart of Amsterdam is a national monument. For the major renovation that is going on for some years, the British firm HMKM made a new retail strategy and KAAN architects an architectural vision. The starting point was unveiling the original construction and opening up the façade for more daylight and the connection with the city.
“壮观的LED装置”
‘a spectacular LED installation’
在商店的中心放置了一个壮观的LED装置。通过品牌视频与产品相结合,在这里可以制作出强大的品牌展示。到目前为止,已经推出的品牌包括:Off White、Filling Pieces和Kenzo。
In the center of the store a spectacular LED installation is placed. Powerful brand presentations can be made here by means of branded videos in combination with the products. Brands that have presented themselves so far are: Off White, Filling Pieces and Kenzo.
De Bijenkorf希望通过推广自己关于可持续发展的愿景,树立一个良好的榜样和意识,“我们要帮助时尚行业变得更加透明”。室内设计通过使用可持续的材料、自然光和LED照明、绿植,以及和从摇篮到摇篮的地板饰面来遵循这一愿景。
De Bijenkorf wants to initiate positive change by promoting its own vision on sustainability, setting a good example and creating awareness. "We help to make the fashion industry more transparent". The interior follows this vision through the use of sustainable materials, natural and LED lighting, plants and cradle to cradle floor finishes.
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