The main design style of the project "zuimanlou" is inspired by the architectural style of the Northern Song Dynasty. Based on the original simple architectural style, a certain amount of changes have been carried out to make it look both inheritance and improvement.
因这个品牌是一家中餐饮连锁品牌,要求空间体验感较强,所以我们想要每家店都要有微创新的存在,就使用了篇章式的设计手法,每家店都会有自己的篇章风格与符号。
As this brand is a Chinese catering chain brand, it requires a strong sense of space experience, so we want every store to have micro innovation, so we use the design method of text style, and each store will have its own text style and symbol.
这家万达店我们把它的篇章命名为“酒龙镇”,起意想要依托酒龙镇的传说,凸显酒肆的文化,同时也呼应了“醉满楼”这个品牌的核心“醉”的含义。
This Wanda store is named "Jiulong Town". We want to rely on the legend of Jiulong Town to highlight the culture of the restaurant. At the same time, it also echoes the core meaning of "Zui manlou" brand.
“空间”对于品牌,早已不仅仅是通过“物与形”堆积来凸显,应找到源发性的内核进行生长式设计
"Space" for the brand, has long been not only through the accumulation of "object and shape" to highlight, we should find the original core for growth design
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